DAA Summit 2022 Agenda
All times are PST. Agenda is subject to change.
TUESDAY, MAY 3
2022 DIGITAL ADVERTISING ACCOUNTABILITY WORKSHOP
Presented in Cooperation with Association of National Advertisers & BBB National Programs
8:30am
Breakfast & Workshop Welcome
Co-Hosts
Lou Mastria, CIPP/US, CISSP
Executive Director
Digital Advertising Alliance
Michael Signorelli
Partner, Venable LLP
Counsel, Digital Advertising Alliance
Over Breakfast
Noshing with AMIs: AMI Policy Framework
Welcome to the DAA: The next iteration of DAA Principles has come in the form of Addressable Media Identifiers (AMIs), a policy framework. Following a two-year initiative, the policy framework will now govern the application of DAA Principles—notably transparency and consumer control—to the advertising-related use of AMIs. AMIs come in many forms and flavors—cookies, tokens, and other unique individual/household indicators—and are used to enable personalized advertising and branded content and services.
Moderator
Michael Signorelli
Partner, Venable LLP
Counsel, Digital Advertising Alliance
Faculty
Robert Hartwell
Associate, Venable LLP
Counsel, Digital Advertising Alliance
Allaire Monticollo
Associate
Venable LLP
9:05am
Workshop 1: Deep Dive
The Un-United States: California, Nevada, Utah, Colorado and Virginia & their Respective Approaches to Consumer Privacy Regulation in Advertising
Until we have an omnibus federal privacy protection law, we have something else: U.S. states acting to regulate, but hardly in concert. Digital ads may transcend borders, certainly state lines, but that hasn’t held back a piecemeal approach among a bevy of states to extend their own “takes” on consumer privacy protection. These are not lookalike laws, however. We take a fresh temperature read among five states (to date) that have enacted data protection laws—and how each may affect consumer-brand engagement, costs of compliance, and responsible data sourcing for advertising purposes.
Moderator
Michael Signorelli
Partner, Venable LLP
Counsel, Digital Advertising Alliance
Faculty
Travis Frazier
Manager, Government Relations
Association for National Advertisers
D. Reed Freeman
Partner
Venable LLP
Allaire Monticollo
Associate
Venable LLP
9:55am
Workshop 2: Deep Dive
What’s Next in Consumer Choice—DAA Control Tools Are Keeping Pace with Consumers, Wherever They May Be
The DAA Principles framework is now independently enforced in 36 countries and 28 languages—with regional/national partners in the United States, Canada, European Union/European Economic Area and Argentina. Yet behind the scenes, industry control mechanisms are working to enhance consumer choices globally. We take a closer look at DAA’s WebChoices, AppChoices, and YourAdChoices (token-based ID consumer control) tools—and the planning and implementation now underway to increase transparency in emerging industry technologies.
Faculty
Lou Mastria, CIPP/US, CISSP
Executive Director
Digital Advertising Alliance
Julie Ford
Executive Director
Digital Advertising Alliance of Canada
Ionel Năftănăilă
Director, Programme Development
European Interactive Digital Advertising Alliance
10:40am: Morning Break
10:55am
Workshop 3: Deep Dive
Enforcement in Action (Season 10)
The DAA Principles have been independently enforced in the United States for 10 years. Let’s examine Season 10 to see what transpired with our two U.S. accountability organizations in cases and decisions.
Moderator
Robert Hartwell
Counsel, Venable LLP
Counsel. Digital Advertising Alliance
Faculty
Senny Boone
Senior Vice President, ANA Nonprofit Federation & Center for Ethical Marketing
Association of National Advertisers
Mary Engle
Executive Vice President, Policy
BBB National Programs
11:45am
Workshop Spotlight: Policy
Fireside Chat—An Expert Perspective on Ad Tech Regulation From an Opinion Leader
We speak with Georgetown Law’s David C. Vladeck – former director of the FTC Bureau of Consumer Protection and First Amendment scholar – on what’s percolating in Washington, DC, in the States, and abroad.
Conversants
Emilio Cividanes
Partner
Venable LLP
David C. Vladeck
A.B. Chettle Chair in Civil Procedure
Georgetown Law
12:15pm
Workshop 4: Deep Dive
Showcase: Political Ads—A New Vote for Transparency
It’s an Election Year, with the primary season already under way. Transparency and accountability in political ads is essential – and one reason why DAA established the Political Ad icon and ad marker program in 2018. Beginning this Election Cycle, the DAA Political Ads Program is getting a serious reboot, with a buildout of a new Political Ads portal that enables enriched measurement, reporting, mapping and registry capabilities – all for a nominal cost. We examine the capabilities – and our unique role as an industry to extend transparency to voters.
Moderator
Chet Dalzell
Vice President, Participant Communications & Engagement
Digital Advertising Alliance
Faculty
Justin Adler-Swanberg
Director, Marketplace Quality
MediaMath
Julie Ford
Executive Director
Digital Advertising Alliance of Canada
Ron Jacobs
Partner
Venable LLP
12:45pm
Lunch Workshop
When Hackers Attack: A View of the Ensuing Chaos from the Inside
Featured Speaker
Hemu Nigam
Partner
Venable LLP
1:30pm: Enjoy Marina Del Rey!
5pm
Poolside Welcome Reception: All Together Now
Yes, we are all together now—for the first time in three years. We believe that’s a cause to celebrate, responsibly.
WEDNESDAY, MAY 4
7:30am
Breakfast Meetups
Kick off the second day of the Summit with morning nosh and knowledge on the portico just outside the Marina View Room.
8:30am
All Together Now with the DAA
Count them: This is DAA’s 10th Summit! But it’s perhaps the most important meeting to date: face-to-face following a prolonged pandemic just as digital advertising is facing profound changes in its architecture, delivery, and oversight. Self-regulation keeps innovating!
Co-Hosts
Stu Ingis
Chair, Venable LLP
General Counsel, Digital Advertising Alliance
Lou Mastria, CIPP/US, CISSP
Executive Director
Digital Advertising Alliance
8:40am
Session 1: The Policy Imperative
Why a Federal Privacy Law Matters—and Matters Greatly
Speaker
Stu Ingis
Chair, Venable LLP
General Counsel, Digital Advertising Alliance
9am
Session 2: Industry Spotlight Part 1
Marketplace Currents: Outlook for Advertising, Marketing & Data
Join ad industry researcher and prognosticator Bruce Biegel as he shares his perspective on the advertising marketplace in 2022. Biegel is famously known for his annual address which nearly every marketer, publisher, agency, brand, business planner and investor eagerly awaits for detail and trends. We’ll receive a mid-year update with heightened focus on key areas of our data-driven ad ecosystem, among them privacy. Does the Rally Continue?
Spotlight Keynote Speaker
Bruce Biegel
Senior Managing Partner
Winterberry Group
9:20am
Session 3: Industry Spotlight Part 2
An Industry Conversation on Marketplace Currents
And now the response. Experts from key segments such as streaming, addressable media, and out-of-home media weigh in and discuss. Hear from the front lines on the marketplace trends.
Moderator
Bruce Biegel
Senior Managing Partner
Winterberry Group
Executives-in-Residence
Anna Bager
President & CEO
OAAA
Holly Grochmal
General Counsel
Pandora
Bob Ivins
Chief Strategy Officer
TVSquared by Innovid
Dave Morgan
Founder & CEO
Simulmedia
10:05am
Session 4: Thought Leadership
Data4Good, Part 1: Privacy & DEI
Transparency & Universal Inclusivity
What do privacy protection and Diversity-Equity-Inclusion in advertising have in common? Both rely on responsible data collection for the dual objectives of ensuring brand safety, and nurturing consumer trust and engagement. Our experts report on the DEI brand imperative—and how it affects AI/machine learning, algorithms used by marketers, and the resulting consumer engagement.
Moderator
Louis Jones
Brand Safety Officer in Residence
Brand Safety Institute
Panelists
Charles Cantu
Founder/CEO
Reset Digital
Kathryn Farrara
Associate General Counsel, NA—Marketing
Unilever
Stevan Randjelovic
Director, Brand Safety & Digital Risk
GroupM EMEA
10:45am: Morning Break
Sponsored by Amazon
11am
Session 5: Policy Matters
Part 1: Privacy for America: A Conversation with U.S. Congresswoman Debbie Lesko (R-AZ), House Energy & Commerce Committee and its Consumer Protection & Commerce Subcommittee
Introduction and Conversant
Lartease Tiffith
Executive Vice President, Public Policy
Interactive Advertising Bureau
Speaker
Rep. Debbie Lesko
U.S. House of Representatives
11:30am
Internet for Growth Town Hall
Part 2: Protecting Responsible Data Use & Competition in the SMB Marketplace in a Privacy-First World
Moderator
Lartease Tiffith
Executive Vice President, Public Policy
Interactive Advertising Bureau
SMB Leaders
Drew Ament
Owner & Managing Partner
Press1toTalk.com
(Glendale, AZ)
Celinda Damiana Cruz-Arce
Founder
Celley’s Sweets
(Mesa, AZ)
Al Franco
Owner and Head Coach
Warzone Boxing Club
(Upland, CA)
12pm
Session 6: Thought Leadership
Data4Good, Part 2: Spotlight: FIA in View | 2022 Highlights and Updates
Speaker
Jason Bier
General Counsel & Chief Privacy Officer, Adstra
President & Chairman, Federation for Internet Alerts
12:15pm
Luncheon
Sponsored by Venable
1pm
Session 7: Policy Matters
Capitol Catapult: Perspectives on Congress, the FTC & State Legislatures
While numerous state laws governing privacy and data have taken effect, many more are under consideration and we should all be concerned. Similarly, on Capitol Hill, a bevy of federal proposals look not just to regulate—but to shake—business models in the ad-financed economy. Meanwhile, the Federal Trade Commission may not wait for Congress on privacy. Our leading government affairs experts take the temperature and identify the good, the bad, and the opportunities to educate.
Introduction
Alex Propes
Google
Moderator
Tony Hadley
Senior Vice President, Regulatory & Government Affairs
Experian
Panelists
Amanda Anderson
Director of Government Relations
4As
Chris Oswald
Executive Vice President, Government Relations
Association of National Advertisers
Clark Rector
Executive Vice President of Government Affairs
American Advertising Federation
Michael Signorelli
Partner, Venable LLP
Counsel, Digital Advertising Alliance
1:50pm
Session 8: Innovation
A Landscape of Privacy Enhancing Technologies (PETs)
How can the ad ecosystem protect targeting and attribution using an emerging menu of privacy enhancing technologies? We examine a current state of what's being proposed, tested, and standardized for advertising use cases.
Panelists
Anthony Katsur
Chief Executive Officer
IAB Tech Lab
Brad Weltman
Director, Privacy Policy Engagement
Meta
2:20pm
Session 9: The Personalization Imperative
Maintaining Brand Connections and the Future of Addressability
After years of industry dialogue over addressability, the future is now. A broad range of solutions are moving into the marketplace, and DAA is working to ensure those emerging solutions offer robust privacy protections while supporting the continued growth of the ad-supported ecosystem. Join us for a discussion with key players in the identity landscape to talk about the current state of play, new tools and technologies that will be available in the marketplace, and the value of a robust consumer-focused privacy framework to support the rollout of those solutions.
Moderator
Charles Curran
Senior Advisor
Digital Advertising Alliance
Panelists
David A. Brown
Product Counsel, Display Advertising
Google
Joshua Koran
Executive Vice President, Data & Policy
Criteo
Alison Owen
Senior Legal Counsel, Technology & Data
GroupM
3:20pm: Break
3:35pm
Session 10: Blockchain Technology
Blockchain Technology: A Closer Look at One Type of Data Privacy Implementation (An Insider’s View)
How is blockchain enabling transparency and accountability across advertising operations which were very much "in the dark" in the past? During this session, the panel will explore how opportunities promised by Web3 and blockchain technology have the potential to bring advertisers and consumers closer together in an increasingly consensual way.
Moderator
Dave Grimaldi
Head of Government Relations
Blockchain Association
Panelists
Carolina Abenante, Esq.
Co-Founder, Chief Strategy Officer, General Counsel
NYIAX
Sheila Colclasure
Global Chief Digital Responsibility & Public Policy Officer
Kinesso
4:20pm
Session 11: Global Focus
Global Focus: International Law & Data Transfer Trends
Multiple data protection authority actions underscore a European perspective on how exactly, or not exactly, to handle and transfer personal data associated with European citizens for advertising and other business purposes. Meanwhile, APAC nations and Canada seek to update its own privacy regulation, drawing in part on observations from other jurisdictions. Our panel of experts discuss ramifications for global brands, publishers and ad tech/mar tech.
Moderator
Lou Mastria, CIPP/US, CISSP
Executive Director
Digital Advertising Alliance
Panelists
Sara Clodman
Vice-President, Public Policy & Thought Leadership
Canadian Marketing Association
Mathilde Fiquet
Special Adviser
European Publishers Council
Angela Mills Wade
Executive Director, European Publishers Council & Chair
European Interactive Digital Advertising Alliance
Dr. JJ Pan
APAC Privacy Officer
Acxiom & Kinesso
5:15pm
Closing Thoughts & Marina Nights at Silicon Beach Reception
Host
Lou Mastria, CIPP/US, CISSP
Executive Director
Digital Advertising Alliance